#Photography #Art Direction

'Unrealistic Expectations' Photoshoot

A fashion-led image series exploring performance, distortion, and the pressure of appearance.

Inspired by "FRESH MEAT" by SH Sadler @shsadler This photoshoot explores the unrealistic beauty standards imposed on women and how these ideals are commodified and sold back to them through media, advertising, and beauty culture. It aims to provoke reflection on how beauty is not only portrayed but also manufactured and consumed - asking viewers to question who benefits from these ideals and at what cost.